Phil Carter, owner of Phil’s Ski & Snowboard shop, has been providing his personal service and expertise benefitting skiers and snowboarders for over 40 years. Phil purchased a family-owned ski shop in 1984, located in Costa Mesa, California. After all these years, Phil has maintained the family-owned business, and in addition to selling a great selection of equipment for both beginners and advanced skiers and snowboarders, his shop provides rentals, demos, repairs and tuning services.
When he purchased the ski shop, Phil’s immediate focus was on becoming the highest customer service focused ski company in Orange County. At the time, there were several large stores that also carried ski and snowboard equipment, but lacked in customer service. Phil soon earned a reputation for his knowledge and customer care. Once the service was in place he focused on providing the highest quality ski and snowboard equipment.
Phil’s devotion to serving snowsports was especially evident, when in 2002 he received a flu shot and developed the rare Guillain-Barre Syndrome, was in a coma for four months, and when he woke up, he was totally paralyzed. His friends came into his shop and worked for no pay, so they could keep the shop going. It was only through his strength and determination that he eventually recovered and returned to his shop, helping skiers and boarders to ensure they enjoy their experience to the fullest!